FWAC Announces Exclusive Partnership with True North Gear

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PRESS RELEASE — FOR IMMEDIATE RELEASE

Date: April 13, 2020
Contact: FWAC Board of Directors, info@fireweatheravalanche.org

LA GRANDE, OR—The Fire, Weather & Avalanche Center (FWAC) is pleased to announce the start of an exclusive partnership with Seattle-based True North Gear®. Together, this partnership will expand the demographic of FWAC's flagship Wildfire Map and other related services while supporting True North's mission to provide quality, durable firefighting gear, and apparel.

Both FWAC and True North® support wildland firefighting, wildfire data, and public safety. This partnership will be mutually beneficial and contribute to the goals of both organizations—increasing awareness of wildfires and those who work the fire line fighting today's increasingly large blazes.

Those using the FWAC Wildfire Map will notice the True North Gear logo displayed in various places around our website, including several places on the map, our homepage, and other places.

True North® is a trusted source for quality packs, bags, and FR clothing. They design and manufacture gear and accessories for structure fire, wildland fire, and search & rescue markets. From their extensive line of RIT bags and turnout duffels for structure — to a full line of packs, bags, radio harnesses and clothing for wildland fire and search & rescue — every True North® product is built for demanding, everyday use. Product innovation and intentional design practices are just starting points; what truly distinguishes True North® is superior customer service backed up by a lifetime materials warranty. For nearly three decades, our passion for helping people be as comfortable and safe as possible in their gear has not changed, and the proof is in our products. For more information, please visit us online at truenorthgear.com, contact us at 800-873-5725, or email us at info@truenorthgear.com.

The Fire, Weather & Avalanche Center is a 501(c)(3) nonprofit organization dedicated to bringing proprietary and user-friendly products, services, and information to the public—with an emphasis on the backcountry. More information is available on our website at www.fireweatheravalanche.org or contact us via email at info@fireweatheravalanche.org.